New Parramatta Eels CEO Ken Edwards. Source: The Daily Telegraph
FORMER Stadium Australia CEO and Hunter Sports Group executive chairman Ken Edwards will today be named new Parramatta Eels chief executive.
The Daily Telegraph understands Edwards has signed a three-year deal with the club to work alongside new coach Ricky Stuart.
Bob Bentley had held down the CEO position of the football club and Leagues Club but, in a management reshuffle, will now only oversee the licensed premises.
Edwards has a stellar business and corporate background through his work at Sydney's largest arena and working as Nathan Tinkler's No.1 official at Newcastle.
A media statement to be released today by Parramatta will confirm Edwards' appointment. But the new Eels boss spoke last night about his position and the lure of working closely with Stuart.
"Ricky was one of the key factors," Edwards said. "He is on board with Parramatta, he's fired up and ready to go.
"Ricky is one of the best coaches around and we are very lucky to have him at Parramatta.
"I am really looking forward to working with Ricky."
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With Edwards and Stuart in charge, there is a fresh and vibrant look about a club that has looked tired in recent seasons.
"The Eels are in the demographic heart of Sydney," Edwards said. "There are two million people in the area.
"There is a lot of upside in all areas, on the field and off it.
"Parramatta had conducted a range of strategic reviews to make sure Ricky gets everything he needs and to have the best outcome for the players."
Edwards has already started working on the "commercial aspects" at Parramatta.
"We need to be driving bigger membership numbers and looking to bring in new sponsors while serving the existing sponsors," he said. "It is an all-encompassing role."
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